Enviro Equipment Inc.’s Fundamentals of Success
Since my wife and I started our environmental equipment rental and sales business back in 1993, many things have changed.
For starters, the power, influence and reach of the Internet has transformed how we conduct our marketing, and how we communicate with our current and future customers.
And then, of course, there have been major shifts in the economy, as well as budgetary changes issues at all levels of government. Our political landscape has changed as well – sometimes for better, sometimes for worse (I’ll leave it for another article to discHimuss my views on that!).
However, despite all of the changes that we’ve seen over the past two decades, there are some things that have absolutely NOT changed. These are the core fundamentals that have been with us since day one, and in our opinion, are directly
responsible for our continued success, our strong reputation across the industry, and most importantly, our ability to fulfill our promises to our customers.
While each of these fundamentals can be explored in-depth (I could write a book about each one – and maybe when I retire, I will!), for now, I’ll just list and summarize them below:
Hiring Experienced, Committed Scientists and Professionals
While our website and some of our other material (e.g. brochures) do a good job of “speaking on our behalf,” there’s absolutely no substitute for quality direct communication with individual customers who have specific needs and objectives. And that’s why we only hire experienced scientists and professionals who really know what they’re doing, and personally care about excellence. Frankly, we can’t understand how a company in this industry could think otherwise, but we all know that it’s common to come across an employee or sometimes even a company owner who really has no idea what they’re doing.
Providing Complete End-To-End Service
The environmental equipment rental and sales industry is a bit like the wild west, where anything goes. And that means that there are a lot of “low ballers” out there who promise the moon but, frankly, have no knowledge of the equipment
they rent and sell. They also offer sub-standard service. Since the beginning, we’ve always dedicated ourselves to being a service-first company. Our experts are trained in the operation, repair, maintenance and storage of every piece of
equipment we rent and sell. We know that our customers depend on us to get their jobs done efficiently and effectively. It’s a responsibility we take very seriously.
Delivering High Quality Products and Services at Competitive Prices
Many customers of other companies call us after they’ve been left “high and dry” in the field with equipment that doesn’t work. And when we ask them why they continue to support a company that doesn’t support its own products, the common answer is that “corporate makes us, because they’re the cheapest price.” Well, you know what we say to that: are they really that cheap? What is the cost of the lost day? What are the chances that the replacement unit will work, or need to be cleaned and calibrated? Was the $5 savings worth it? Of course the answer is a clear NO. That’s why we’ve always offered quality products and services at competitive prices. Are we the cheapest? No. But neither are we the most expensive.
Here’s a very interesting quote from John Ruskin (1819-1900) that sums up our philosophy very nicely – and hopefully more “bean counters” out there who make decisions in a boardroom, instead of the field, will read this and abide by its wisdom:
It’s unwise to pay too much, but it’s worse to pay too little. When you pay too much, you lose a little money – that’s all. When you pay too little, you sometimes lose everything, because the thing you bought was incapable of doing the thing it was bought to do. The common law of business balance prohibits paying a little and getting a lot – it can’t be done. If you deal with the lowest bidder, it is well to add something for the risk you run, and if you do that you will have enough to pay for something better.
I don’t think I could have said it better myself!