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The Importance Of Public Relations in Geology

I love PR

This guest post was written by our longtime personal friend, Charles R. Livingston.

Whether you consciously think about it or not, you are always involved in public relations when conducting geologic investigations. In addition to the technical skills required to successfully complete a project, the things you say and do (your attitude) can have a significant impact on how well the job goes. The example I am going to give you is something that happened decades ago, and it is just as relevant now as it was then. Some things don’t change much. Good PR is important!